Logo redesign for Sound and lighting company

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This customer received 177 logo designs from 104 designers. They chose this logo design from LNKstudio as the winning design.
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Logo Design Brief
We are redesigning the brand for our company that specialises in professional sound and lighting for music festivals.
The logo must tell a story of what we do (sound/lighting/entertainment).
The previous logo is pretty simple and we would love to break that trend, and have something more unique but also traditional.
Target Market(s)
Event promoters, music festival organisers, corporate, venues.
Logo Text
GNS
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A similar appearance to old logo to maintain some branding however we are open to new ideas.
- Different Color options are a must
- Must be a combination of letter mark and abstract.
Nice to have
- It doesn’t have to keep the treble clef, but happy to see it with a modern look if it’s suitable.
- A version with the website as well:
- gnsaudio.com
Should not have
- Lots of colour or weak fonts
- Should not be generic. Innovative and memorable are key