• US$150

• 196 designs

• 61 designers

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Logo Design Brief

Need a logo to help launch this new ecommerce brand.
**** PLEASE READ UPDATE AT BOTTOM*****
Background on the brand:
Will sell shirts that feature text based designs with novel phrases/quotes/sayings expressing the identities, preferences and annoyances of millennial and young professional customer. The customer will achieve the benefit of expressing bold, raw sentiment passively through the shirts. Think "I didn't come to this gym to watch you take selfies" or "Puerto Rico AF" NOT things like "I love firefighters who love their labradors" The intent is to create millions of smirking customers by being humorous and slightly abrasive, but not thoughtless/slapstick. Copywriting voice will rely heavily sarcasm. Social Media will be the primary marketing vehicle.

Background on the Logo Aesthetic:
-- Needs to include the words "Passive Aggressive Goods Co."
-- Could feature letters "P" and "A" more prominently but not needed
-- Intend to be classy/elegant as a juxtaposition to the more abrasive shirt design text
-- Don't want rustic look, prefer more modern but combining vintage/retro elements is okay
-- Don't have strong thoughts on particularly imagery to include and okay if there's none beyond text, although a fox would be considered a potential option
-- Brand presence will rely on social media, so something that works well smaller (or a portion of it could) is a bonus
-- Font likes (but not required)-combo of multiple in one graphic. bolder/fatter more than thin, legible
-- Color likes (but not required): matte black look, monochromatic, only 2 colors, rich colors like dark gray, deep red, deep navy blue. Prefer look of lighter text and imagery on a very dark background.
--Logo likes (but not required): Understated, with dimension, unique and recognizable
-- Files uploaded reflect designs that I like/resonate with in some way, but not necessarily in total. Please reference these for inspiration and note the total package of what I have presented for inspiration.

*** IMPORTANT UPDATE TO DESIGN BRIEF FOR FUTURE DESIGNS ***
Unless I have provided specific design feedback, here are some more specific ideas I'd like to focus on future designs after reviewing the work.
1. Designs that incorporate the words "Passive Aggressive Goods Co." along with a full body profile image of a fox.
2. Also interested in the letters P/A incorporated on the body of the fox image.
3. Designs that feature show/3D text on the fonts
4. Designs that have black/dark gray backgrounds, and copper (like file 12, 13), gold, or brass colors.
5. An image of a fox with a sly, sideways smile or smirk
Thank you again for the work and looking forward to finding the best!

Target Market(s)

Millennials, Young professionals

Industry/Entity Type

Clothing

Logo Text

Passive Aggressive Goods Co.

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The words "Passive Aggressive Goods Co."

Nice to have

• Highly unique/creative typography. Design that works on top of very dark background.

Should not have

• common fonts alone. cartoon-like imagery

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Files

Download all files - 1.4 MB