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Sharp logo needed for a design firm.
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This customer received 161 logo designs from 57 designers. They chose this logo design from Elliot Hartwell as the winning design.
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US$170
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161 designs
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57 designers
Logo Design Brief
OneFactor is a design and consulting firm.
You probably asked yourself, why would a Design firm need someone to design their logo? Well, we specialize in design for financial professionals, primarily hedge-fund industry. As such, it is technical and not the most creative stuff. So for our own logo and branding, we turn to you.
Our new logo should look sharp and uncluttered. Very clear. Modern, minimalistic. "High-Definition" logo.
We are open to any style of logo, it could be just the typeface, or a typeface and a graphic.
I've attached an example of some logos I like. Will add more as I see them.
Updates
Just want to give thanks to all the designers for participating! I'm somewhat overwhelmed by the number of entries recieved, but will do my best to provide each the feedback it deserves.
After seeing different versions of the logos, I definitely prefer the graphical element + text. The logo should have an icon that can be used by itself without the text.
It seems that a lot of designers are either repeating or modifying concepts previously posted by other designers. I do believe in design evolution, however, this significantly reduces the number of truly original ideas. Kindly note, just because you see a particular concept posted by another designer still in the running, it does not mean that I want to see further variations of that same concept.
I keep the project streamlined and will eliminate all but the most suitable designs. Please be creative and original.
Thank you all for your time and talent!
Target Market(s)
- Financial Professionals; mutual funds, hedge funds.
- Real Estate Agents
- Knowledge workers.
Industry/Entity Type
Consulting
Logo Text
OneFactor
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo should be CLEVER.
- We want people to look at the logo and think "a-ha, very cool".
- Essentially it must convey that we can clearly present any information. Making something confusing - clear.
- Logo should have one of the following versions of the name:
- OneFactor
- One Factor
- (maybe even O F)
Nice to have
- Feel free to be creative