• US$150

• 259 designs

• 90 designers

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Logo Design Brief

Inside of Xcel Fitness (www.xcelfitness.com) is a company that specializes in Athletic Performance and Weight Loss Challenges. This company is owned and operated by ex-NFL player John Madsen, and has been "John Madsen Performance". However, with the growth of the business, we are looking to re-brand away from John's name, and go with "Athletic And Fit". We really want to play on the "AF" in the logo, and come up with something amazing! Our only reservation is how the "AF" may be mis-interpretted to be "as f@^%" and not the And Fit... SO, the challenge is ON!

We would need the logo to be laid out similar to the "XCEL FITNESS" logo options; where we use the "XF" as well as the "XF" with Xcel Fitness (see attached files). Because is logo needs to interact well with the Xcel Fitness, I have included those logos, as well as a marketing piece that we did for this company we need to rebrand. Looking for something that respects the parent company, but will NOT bee too close in resemblance.

We love the FedEx logo and the use of the forward arrow, and all other nuances that will grab the subconscious and conscious mind of the consumer!

Please reach out with any questions, and I will do my best to provide feedback.

Target Market(s)

Adults, age 25-65 looking to feel inspired to change and start a fitness program!

Industry/Entity Type

Fitness

Logo Text

Athletic And Fit

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Tablet, Roboto, "clean logo" with no serif

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Designed with the "AF" as a prominent component.
• - Clean look similar the parent company "Xcel Fitness" logo (see attached)

Nice to have

• Logo will be reproduced on shirts, print material/contracts, website, store front, etc and looking for a format that will work on all mediums
• **Could do with an "&" symbol for the AND, which would let us focus the AF | Athletic & Fit

Should not have

• Need desperately to stay away from the potential for the logo to be mistaken. We recognize that the "AF" has a negative connotation, and need this logo to surpass that and ensure that it is NOT misinterpreted.

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Files

Download all files - 2.1 MB