• US$110

• 43 designs

• 12 designers

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T-shirt Design Brief

Jake's Toggery is an Ohio based retailer of "Classic. Southern. Style.", featuring brands such as Vineyard Vines, Southern Tide, Patagonia, Yeti, Southern Shirt and more. We are developing our own brand of clothing called "Jake's Togs", initially centered around casual, fun, southern, collegiate and fraternity lifestyle. A main focus of our brand and designs is our company namesake, "Jake the Tog Dog", a one and a half year old, 80 pound goldendoodle.

Below are some inspiration images - the first was our first t-shirt design, the second shows our logo and website info (be sure to go to www.jakestoggery.com for more inspiration) and finally some pictures of Jake himself (some more puppy stage, and some more current)! We are happy to provide additional photos of Jake as well.

Additional themes can include outdoorsy (fishing, hunting, camping, hammocks), beachy (umbrellas, chairs, surf), wildlife (turtles, fish, deer), southern (front porches, porch swings, Adirondack chairs, hammocks, etc...), pets (Jake, dogs, etc...), and cars (especially Jeeps and pick up trucks, vintage preferred). Jake does not need to be featured in every design - we are developing a new lifestyle brand and are open to designs of all sorts!

We are open to multiple concepts and ideas, and as we develop the brand are open to working with different artists on multiple designs.

One more item, we are looking for a front pocket design that we can use consistently across our entire line - aside from our oars and logos, we thought having Jake's face as a part of it would be strong branding. Open to ideas.

Thanks for your participation!

Target Market(s)

Classic. Southern. Prep. Male and female, Age 15-35

Industry/Entity Type

Retail

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Cool, hand drawn preferred (at least "looks" hand-drawn - I have zero artistic talent, so don't even know what that entails!! :-); Southern/beach/lake/fraternity/midwest

Nice to have

• Jake in the design - some but not all. Be inspired! :-)

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Files

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