• US$150

• 90 designs

• 43 designers

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Logo Design Brief

We need a logo design for our new online sleep boutique. We will be specializing in natural sleep goods and will have a very handmade vibe about us. Picture sleep masks, buffalo check throw blankets, farmhouse signs, chippy mugs, teas, lavender sleep balm, aromatherapy, candles, etc. I don't want to focus too much on the word 'mercantile' as it can get a bit more western than I would like. Think vintage meets farmhouse meets minimalist meets french country. Magnolia market by Joanna Gaines is very much my feel, but just with sleep products. I want it to look more vintage/drawn. I am attaching some images of what I like. I will have the majority of my products geared toward women, but I do not want a feminine logo. It can be light clean, just not girly. I LOVE the look of the fonts and layouts of Barr-Co (attached). Clean and can be read feminine, but definitely doesn't alienate men. Thanks!

Target Market(s)

Mostly women but I do not want to alienate men as we will have products for both.

Logo Text

Sleep Mercantile

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Love the idea of using the owl attached below (or similar). If attaching a tag line, “Good Night Goods”

Should not have

• No industrial looking logos. I don’t like anything that looks like it would work for a financial co, electronics co, etc.

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Files

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