Craft Beer Logo - Complete Creative Freedom!

Want to win a job like this?
This customer received 107 logo designs from 58 designers. They chose this logo design from ART DEPOT as the winning design.
Join for free Find Design JobsLogo Design Brief
We are looking for a logo to use across multiple platforms for our new micro brewery business, located in Newcastle NSW, Australia.
The name of of the business is HopHeart, so ideally we would like to see something that visually represents this, either a heart made out of 2 hops flowers or something incorporating both hop flowers and hearts.
We don't have any existing requirements in terms of style and colour, so you would have complete creative freedom to create the logo as you desire (we're open to being really adventurous with this logo). However, we'd like the option to also include our tag line "Born and Brewed in Newcastle".
As a business, we're all about brewing full flavoured beers, using quality ingredients. Our target market includes males, aged 25+, social drinkers, beer enthusiasts, living in Newcastle (coastal town, built up by blue collar workers - originally it was a steel town).
Ideally we'd like this logo design to flow on throughout the rest of the business, so there is potential for further collaboration (including can labeling, t-shirt graphics, website etc).
Updates
Need extra days to review
Target Market(s)
Our target market includes males, aged 25+, social drinkers, beer enthusiasts, living in Newcastle (coastal town, built up by blue collar workers - originally it was a steel town).
Industry/Entity Type
Craft Brewery
Logo Text
HopHeart
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name of of the business is HopHeart, so ideally we would like to see something that visually represents this, either a heart made out of 2 hops flowers or something incorporating both hop flowers and hearts.
Nice to have
- We'd like the option to also include our tag line "Born and Brewed in Newcastle"
- We'd like to see design with green and dark grey colours - however we're open to other options if you'd got something great in mind!
Should not have
- We don't want anything too elegant or refined, due to our target market.
- We'd like to steer clear of reds and pinks.