WISE FRIES ( future franchise)

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This customer received 51 logo designs from 17 designers. They chose this logo design from The Logo Studio. as the winning design.
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I am starting a new french fry concept. I would like a logo.
The company name is Wise Fries we are healthier, tastier and crispier than the current fries. SMARTER...
we cook using a new deep fryer that has a centrifuge that spins all the oil off to make it 38% less oil and crispier.
It's tastier as we also have over 15 custom dips. Example: Roasted Garlic and Fresh Basil Mayo, Habanero Cranberry Ketchup and many more.
We will serve the fries in a paper cone with a dip insert.
I am looking for different designs .I do not want an OWL .
and I do not want it be be associated with Wise Guys theme.
I was thinking maybe Varsity Letter look with a college theme. Hence Wise Fries. But I am open to any idea... I have recently sent a logo that I did on Word if yours isn't better don't even bother sending it!
Updates
I plan on using letter W as my letter. Just Like Harvard has an H and Yale has a Y
Added Wednesday, March 14, 2012
Target Market(s)
15- 35 years of age, college kids, anyone that likes fries
Industry/Entity Type
College
Logo Text
Wise Fries Healthier tastier crispier
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



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