New logo required for e-commerce company selling stone garden ornaments in UK
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Logo Design Brief
The company Discount Garden Statues Ltd sells across several online marketplaces but primarily from our online store. The company has been active for many years but as of yet has survived without a set logo!.
As we are planning for the future it is now time we have a strong and recognisable brand identity to take us forward. As we are looking to expand our product range we would like to rebrand simply using the lettering DGS rather than the full words. Discount garden statues may be written under this, are within the logo some how.
The logo should be original but not overly fussy or too complicated as it will be used in several places in different sizes.
We pride ourselves on excellent quality, being trustworthy and giving great customer service. The logo should reflect this.
Target Market(s)
Age 40+, with disposable income,
Industry/Entity Type
Garden Supply
Logo Text
DGS
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- main logo should be DGS lettering, not full name
- full name MAY be used within in the logo or logo options i.e we may need a version with the full name on for a letter head but use just the DGS logo for the website
Nice to have
- our main competitor uses green lettering so it would be nice to do something different.
Should not have
- Text should not look like stone, or concrete. No leaves or flowers.