• US$150

• 232 designs

• 119 designers

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Logo Design Brief

Design a logo for a new ambulance that will provide Critical Care Transport.

About the parent company:

This is an American made ambulance company that is known as the high end manufacturer in their industry - think Cadillac of ambulances. They’re committed to delivering the safest, highest quality ambulance available on the market and are a market leader in safety and innovation.

About the product:

The TLC is a new ambulance model still in development. It is a Critical Care Transport unit. It will primarily be used by hospitals to transport neo-natals and or critical trauma patients to another hospital that can take care of them. This means it will be taking care of the tiniest and most vulnerable patients that require significant medical care and equipment in an ambulance.

Logo Brainstorming/Ideas:

TLC is short for Total Life Care - so we can play around with adding those words in there. However, TLC should be what's prominent. Total Life Care would need to be smaller or subtle as to not detract from the acronym.

It might be nice to tie in some sort of full circle / closed loop imagery to show everything is in one unit for comprehensive care. The focus should be on the idea of total care - a "one-stop-shop."

Common imagery in the first response profession are the star of life, a caduceus (aka medical staff), and first aid cross. Any of those elements can be used as long as it thoughtfully ties in with the TLC.

This is for an ambulance company... so ultimately, think bold, medical, manufacturing.

Attached is a branding guidelines document that includes their main logo, their colors, and texts, etc. Please use that to make sure that it ties with the brand overall.

Target Market(s)

Hospitals
Fire Departments
Ambulance Services

Logo Text

TLC

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Letters - TLC
• Red/black/grey color scheme
• Final design presented on a white background in 2d - no 3d walls, t-shirts,folders, etc.

Nice to have

• Subtext of Total Life Care
• Some sort of graphic element that ties in with the idea of comprehensive or totality.
• Tie in with the Braun custom ambulances main logo - so it's complimentary

Should not have

• DO NOT SUBMIT MORE THAN 1 VERSION of the SAME LOGO.

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Files

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