• US$150

• 248 designs

• 74 designers

---

Logo Design Brief

We need a logo redesign, a version of which can be introduced on our soon-to-be new website, as well as on our service vehicles, work attire, and business cards/collaterals. We are a well-established "classic" brand in our market area, but are run progressively as a business and are looking to expand awareness of our services to new arenas. We want to continue to look like an established, timeless brand with a straightforward style, but need a brand representation in logo form. We are a carpeting AND FLOORING business. We sell and install carpet, hardwoods, ceramic, laminate, area rugs and more. We think of ourselves as "Your Total Flooring Source". Our color palette is attached. Also, please feel free to look at our website for a representation of who we are - www.CarpetSuperMart.com (again this site will be soon revised with new information, the new logo - hopefully- and using the attached color pallet below). The "RED" In our logo is critical. All shirts on our installers are "carpet super mart RED" and the red is recognizable and a distinct part of who we are known as. The final design will simply be a fresh look of what we represent here - established and timeless value and trustworthy to our customer base.

Target Market(s)

mid-40's, middle to high income; looking to beautify her family's home; looking to be inspired with new, forward-thinking options for floor covering at an affordable price.

Industry/Entity Type

Flooring

Logo Text

Carpet Super Mart (may consider designs including tagline: Your Total Flooring Source")

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• please see attached newspaper ad proof "Carpet Super Mart"

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• One or both of the reds in pallet. Must reflect that we are MORE THAN CARPET (as above, we also do hardwood, tile, and vinyl plank etc).

Nice to have

• I like and respect the logo of Michigan Flooring LLC (see PNG attached), as it shows that they do carpet, hardwood, tile and vinyl plank in their logo. Would definitely consider something that could creatively use these 4 images (or similar) without infringing on their logo copyright.
• Would like ability to use the EXISTING font of our logo, or some variation on it, in recognizable way (similar to the attached ad "Carpet Super Mart" font samples) with or without separate logo and still be consistent with the Brand.
• Would also like it to have version of our logo to use as Favicon or profile image on email or social media sites.

Should not have

• Do not use blue as primary color - please use red as primary as it is our best known color here. thanks

---

Files