• €385

• 49 designs

• 11 designers

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Web Design Brief

We need a logo for an established Bee Product Company based in Kuwait , we are currently in the process of rebranding.
We sell local and imported honey as well as all types of bee products including propolis, pollen, manuka oil and other.
We also offer services such as installing and supervising beehives in homes.

You can check the website for further info at www.naelshoney.com

Nael's Honey is the original company name but as I mentioned we are rebranding and targeting young adults between the ages of 18 and 35.

The company's vision is to educate young adults and encourage the use of bee products.

Our aim is mainly to educate the people about the benefits of honey and all bee products that could prevent disease and illness. it is a precaution rather than a cure.

Goals:
o To be able to educate people about the benefits of bee products
o To make honey indispensable to every household,by keeping the bee hive in each house.
o To compete with mass-produced honey and bee products through quality assurance and medically approved products.
o To become the trustworthy source of alternative treatments and healthy lifestyle through bee products.
o Teach people the ancient remedy of life: Here, Now, Then (Availability of honey, Action, Expected results)

Objectives:
In order to achieve this goal the following areas of interventions have been identified
o Simple and direct branding and marketing plan that will reflect the medical and healthy aspect of Nael’s Honey/Just Bee.
o Distinct educational plan which aims to raise awareness about bee product benefits


In regards to design:

I have settled on a brand name that is very raw and to the point but also has multiple meanings depending on how you chose to see it:

"Just Bee"

I personally love the name.
It represents the fact that it's all about Bees and not just Honey cause we sell all Bee related products not all Honey related products.

Also it gives off the idea that you must simple be in life, be alive, be healthy and the extra "E" is what makes the brand !

Now I want something super simple as a visual .. i really like the LOVELY HONEY brand. I don't wana put any stickers on the jars themselves just on the tag with the actually Bee repping the brand. Basically the jars will have a hanging tag by ribbon with the company name and the type of honey or product. Also I want to color code these tags so I need a color scheme and the color for the brand that works.

I would love to incorporate an infinity sign if that is possible. Something with BEE if written lower case I'm not sure but I think it could look good and represent Honey and Bees as infinite.

WEB DESIGN:

the web design needs to be comprehensive for all ages because other than displaying the products and their benefits, I will need an easy road map to educate people about the bees in general including:
different bee products with each benefit
origin of bees
cycle of creating honey
methods of using bee products and honey for a healthy lifestyle

Target Market(s)

18-35 affluent

Industry/Entity Type

It Company

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the logo must simply be: "JUST BEE"
  I would not like a bee around it or anywhere near it unless it is done perfectly.
  
  Also If possible I would like a simple sketched bee to be the brand representation, something I can put on sticker to put on the jar. but it would not be the logo itself.