New Equipment Hire business needs a new logo design

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This customer received 242 logo designs from 77 designers. They chose this logo design from Tt design as the winning design.
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Logo Design Brief
We require a logo design for a new Equipment Hire business located in the Macedon Ranges, Victoria, Australia. The business specialises in the hire of Elevated Work Platforms ("cherry pickers" or boom lifts). See an uploaded image of a typical machine. The name of the business is "Haslift Access". Ideally I'd like the logo graphic to be incorporated in the wording if possible, but I'm open to all designs. The logo will be painted onto the machines as well as used in marketing and office communication, email etc. Design should be basic, practical, maybe even a little classy. The machine color is lime green (see photo) so the design needs to incorporate this.
Target Market(s)
Contractors and Do It Yourselfers.
Industry/Entity Type
Construction
Logo Text
Haslift Access
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.