Automotive company needs logo for new product line that pops!

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This customer received 281 logo designs from 117 designers. They chose this logo design from Arham Hidayat as the winning design.
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Logo Design Brief
We are an automotive aftermarket company that sells items such as grill guards, sidebars, front bumpers, etc. We currently do not have a logo for the new line of heavy duty front bumpers but we would like it to match our site/brand as far as look goes. Think Fortis meaning “strong, powerful”. Made from steel, although strong also sleek and not overbearing. Manly
Here's our website:
http://steelcraftautomotive.com/
Although we have selected several logos to give inspiration, we only did it because we had to lol. We'd like to give free reign as far as design goes. I've uploaded a picture of the product just so you can get inspired.
Logo Text
Fortis
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.