Personal trainer for corporate professionals needs a logo designed for webpage, business cards etc.

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I am looking for a logo to represent my new personal training business called ellexelle. Its predominantly aimed at corporate women but I don't want to narrow my logo too much. I want to to convey movement, power, and strength whilst being professional and classic in style. I like navy as a strong colour? and maybe gold? I do not like pinks or "girly" colours. I would not like a logo containing a dumbbell etc as I may want to combine the company with life coaching in the future and do not want to pigeonhole the logo. I like the hashtag #we do this, but I'm not sure if that should be in the logo. Open to ideas. I'd like to be able to scale the logo for use elsewhere.
Target Market(s)
corporate people looking for high end personal trainer
Logo Text
ellexelle
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- classic design but with a feminine touch, one that denotes strength and success
Nice to have
- like bolder colours, high end. Could the x in my quick sketch be in gold perhaps, like an open ring around the wording?
Should not have
- barbell, dumbbell, i dont want to look like all the other lifting bros in the gym!