Employee Insurance, HR, Payroll Applications Agency (Think Health Insurance). (Contest)
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This customer received 168 logo designs from 73 designers. They chose this logo design from Atec as the winning design.
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Logo Design Brief
I am looking for a logo/brand design for our agency. We are an agency that wants to feel contemporary with branding yet conservative. We offer a ton of online benefits that will revolutionize how employees engage with their benefits, payroll, benefits, time reporting, HR etc.
Two Attachments:
1. You Benefit Logo. This logo is too close to looking like You Tube logo.
2. Competitor Logo Idea that I like (Zenefits) Simple
I am really open to new ideas. Thank you so much for reading and I am excited to be working with you soon!
Target Market(s)
Employers, Business Owners
Logo Text
You Benefit
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I have 3 ideas, in no particular order:
- 1: Make the word "Benefit" into an open box instead of a solid background.
- 2: Put a dot for a head in the letter "Y" in YOU, as someone excited about raising their arms
- 3: The most conservative idea which could prove to be the best is a graphical representation of the letter "Y" in YOU just as in a graphical representation of a "Z" in Zenefits. Then use that them/art as accents for other parts of the website. (See Zenefits example)
- 4. Create any IDEA you want! Surprise me!
- I would like to have imagery from the logo that can be used on the rest of the website as branding accents.