Achievers International / Book Club

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This customer received 146 logo designs from 69 designers. They chose this logo design from AFDesGraf as the winning design.
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Logo Design Brief
We are looking for a unique logo which is versatile enough to incorporate several areas of the business. The business is a personal development, Leadership/Sales/Communication training brand... BUT we also have a book club about to launch using a separate domain but wanting to retain the same identity.
Would like to stick with the colours in the examples down below #d8692c (Orange) and #086176 Teal.
Want to move away from the over used image of a person contained in the logo as this is overused in so many other brands.
Nothing too traditional or overly formal.
The keywords I would use to define our business are; Personal Development, Professional Development, Training, Mentoring, Learning, Motivation, Influence & Communication, Leadership, Career Success.
Target Market(s)
We target both individuals looking to grow as well as the corporate market place. sales teams, Leadership & management etc.
Logo Text
As per the examples we have uploaded, the business is Achievers International but we will have sub brands like Achievers Mentoring, Masterminds, Book Club etc.
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The two main colours in the examples down below #d8692c (Orange) and #086176 Teal.
Should not have
- Imagery or iconography which is common in other logos> looking for something truly original.