• A$150

• 209 designs

• 77 designers

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Logo Design Brief

I need a logo rebranded and updated.
I currently have a few variations, but need it to look sharper, more professional, minimalist, smart, engaging.
This is for a fitness and wellness brand.
A body movement style of training,
Needs to be able to be transferred to a gym wall, Tshirt,
Minimalistic.

Inspiration is primal cave art, like pictured in original logo

BUT I need it as more of a fitness and primal health image.
Something that links crawling, exercise, health and wellness, primal health theories,.....
The idea I have:
Logo with the word PrimalThenics written in a professional/yet semi-primal font, only the P and T are in capitals, above/that an image Reflecting primal health and fitness placed in the half sphere, or another similarly inspired picture - refecltive of a man on a cave wall - but in a bodyweight fitness position
Then below that main word the tag line text. small distinct font that doesnt take away from headline


Colours : like the purple/blues in the circle logo below.
At the moment the current text and image is not matching or good enough.
Attached are examples. The one with the background one is pretty good, i think i just need the text updated, and the small black and white TH&FG symbol removed.

Brand: PrimalThenics is a body weight training system that incorporates primal crawling movements with high intensity calisthenics - see some of the pticures attached. The system incorporates animal themed movements and functional neurology. It is all about being lean, fit, strong and mobile through movement and body weight training.
It is aimed at professional/office workers, stay at home parents, intelligent and curious people, those who are sick of gyms and time poor, but want to train and train well, it is a high end training style.
The training takes place via a virtual streaming - it is essentially a virtual gym.
The logo, especially the one with the back ground has been inspired by primal/paleo cave drawings.

PrimalThenics is trademarked.

It is being converted into an App platform and a gym franchise, so the logo will be used on both fronts, and there will be further design work required.
Attached are some examples, a photo of me doing one of the moves. and some current versions of the logo.
I have added some videos to display some of the moves.

Target Market(s)

fitness enthusiast
Busy executive
Stay at home parent
intelligent and high socio economic status, with disposable income
gym banner - logo
app banner - logo

Logo Text

PrimalThenics. Tag line options: = Accessible Intelligent Fitness

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• professional
• original - evolved from the design uploaded
• engaging,
• primal cave background
• Distinct primal yet professional font for Primalthenics
• trademark symbol after Primalthenics
• Only the P and T capitalised
• Modern take on cave art of a person doing a bodyweight movement - crawling.push up, strong, mobile fit is the key take on image
• tagline in small distinct font, that doest\nt take away from headline

Nice to have

• Can you please use this colour for PrimalThenics :
• P U R P L E
• #1b1464
• RGB (27, 20, 100)
• CMYK (100, 100, 26, 25)
• FONT: PROXY NOVA style
• Image in a red/ochre - reflective of a cave picture, but more distinct

Should not have

• not generic or cut and paste,
• not comical or animated with childish pictures
• no barbells or generic fitness symbols
• Yoga style images

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Files

Download all files - 38.8 MB