Logo for a boutique global digital- and growth- advisory firm

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This customer received 104 logo designs from 49 designers. They chose this logo design from madeli as the winning design.
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Logo for a boutique global digital- and growth- advisory firm
The company is called Bluesea International Ltd.
Nature of Business
Bluesea is a boutique advisory firm. We provide growth, digital and commercial expertise to businesses around the world to enable their growth and success. We think of ourselves as the enablers of scalable growth for our clients.
Logo design to focus on communicating 3 ideas - digital, global, growth
Logo icon will be used as a standalone element, and optionally with the company name so please consider both options.
Target Market(s)
Global
Industry/Entity Type
Business Consultant
Logo Text
Logo to include company name at the bottom 'Bluesea International' as an option
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Key elements of new logo
- 1) Colors - mainly blues and greens inspired by Mediterranean seas. Backdrop must be white (not black or dark backdrop)
- 2) Logo should be mainly an icon, with the option of the company name in typeface. Not interested in only typeface logos
- 3) Icon should appeal to international audiences
- 4) Icon should symbolise
- - Growth - eg. use of upward arrow or bars
- - Global - use of circle shape symbolizing the globe
- - Digital - eg. use of scattered dots, or connecting dots.
- 5) Style, look & feel should be modern, clean, professional and minimalism. Prefer abstract logo designs with optional text.
Should not have
- Logos designs that are not modern, cluttered or open to misinterpretation in a global context eg. a tsunami-style wave may not be received well in some parts of the world.