• €190

• 40 designs

• 27 designers

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Logo Design Brief

MonsterZeug is a german online shop selling personalized gifts and gadgets Hi, we're currently looking at the update for our shop mascot, "Marty McMonster" and possibly a new logotype to go along with 'd like to have reflected in our brand mascot and logo, which has been in service since 2008). Your emphasis should be on reworking "Marty McMonster," making him more geometric, reducing the amount of small details (in a similar fashion to the other characters in "current_404.jpg"). The new look should be more appropriate / scaled for smaller viewports. Except for the orange skin color, other features of the current logo may vary (ie number of eyeballs, teeth, tentacles, arms, clothing). Feel free to present a cropped version, or focus on the face / head only, but please refrain from making him too kawaii / sd / cute (for reference see "rejected_inhouse.jpg")

Target Market(s)

MonsterZeug is a germany-based company running an online store for personalized gifts, original presents and gadgets, founded in 2008. Our customer base is mainly female (~ 70%), shopping gifts for friends, spouses or relatives.

Logo Text

MonsterZeug

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Keep it simple. The new look should be more appropriate / scaled for smaller viewports. The overall color scheme and balance should remain intact, the provided orange tone (see "colors.pdf" for reference) has become the main color of the mascot. Your design should be flat, unshaded and should not rely on thin outlines.

Nice to have

• Feel free to present a cropped version, or focus on the face / head only, but please refrain from making him too kawaii / sd / cute (for reference see "rejected_inhouse.jpg")

Should not have

• Please do not shade your design too much, do not look for anything involving gradients, thin outlines or heavy shading - your design should be flat and color-blocked. Since then, we have been looking at some of our most important non-gender specific looks.

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Files

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