Financial & Retirement Logo
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This customer received 243 logo designs from 72 designers. They chose this logo design from prascovic as the winning design.
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Logo Design Brief
We are going to Re-Brand our business.
Our business consist of helping people that are nearing retirement and those already in retirement make their money last throughout their retirement.
The NEW name for our firm will be "24k Financial & Retirement"
We want lots of creativity and extremely professional looking.
Probably some type of Pictorial/Combination Logo
We are thinking a gold bar with writing around it or in it - or both. But like I said we are looking for very creative ideas. Use your imagination.
*******updated 12/22
The more we think about it, gold bars may not portray a great image. We are preferring designs that are not focused around gold bars. Use them as an accent if possible... not the main focus.
Also, the we are preferring the emblem logos.
Updates
Please review the images that I have uploaded. If you could use some of the images and ideas it would be nice. There are lots of ideas that I like with these images.
Added Saturday, December 21, 2013
Project Deadline Extended
Reason: Waiting for survey feedback and design change requests.
Added Sunday, December 29, 2013
Project Deadline Extended
Reason: Extended for design revisions.
Added Monday, January 06, 2014
Target Market(s)
55 - 85 years old
Conservative
Religious
Republican
High New-Worth
Industry/Entity Type
Business
Logo Text
24k Financial & Retirement
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Great brand recognition. Original. Think "financial and retirement" when you first see.
Nice to have
- Very high shine on gold image and black and gold colors
Should not have
- Cheesy, unprofessional look.