Logo design for a high-end lifestyle accessories company

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This customer received 242 logo designs from 101 designers. They chose this logo design from christianpoetoe as the winning design.
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Logo Design Brief
Looking for a logo redesign, not necessarily aligned with the current logo.
A clean, minimal aesthetic and monochrome design is needed as it is to be etched.
Wingback is a design boutique that makes lifestyle accessories, focusing on high quality materials and functional aspects over superfluous details. The logo should be timeless rather than based on modern trends.
See www.wingback.co.uk for product range and design style.
Updates
Need extra days to review
Target Market(s)
Male aged 25-40
Active/adventurous lifestyle
Design-orientated
Logo Text
Wingback, London
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Black and white design
- Simple features so that the logo can be viewed small (10mm height minimum)
- Sans serif font
Nice to have
- Abstract
Should not have
- Look like it should be stuck on the side of an aeroplane