• US$120

• 51 designs

• 19 designers

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Logo Design Brief

We need a Logo design for a new community organization, Lee Highway Alliance. We are an 18 neighborhood long corridor just across the Potomac River from Washington DC! We are now a corporation that represents thousands of stakeholders along the corridor -advocating for a great, pedestrian-friendly, active community! We need a distinct, highly recognizable logo! Help us make our presence known!
We use our full name and our acronym.
See more information in uploaded files.

Target Market(s)

Local Community, County, Region

Industry/Entity Type

Community

Logo Text

Lee Highway Alliance

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• MORE EMPHASIS ON THE ALLIANCE, less emphasis on Lee Highway
• 1. Logo graphic and text goals:
• • Recognizable– unique and easily recognized at any scale, must incorporate a
• graphic and text: Lee Highway Alliance and acronym LHA.
• • Contemporary Think Forward Graphics - Express vitality, contemporary colors and look
• • Flexible use – sizeable and legible at various scales: letterhead, media, banners etc. in both, color and grey scale
• • Readily printable - font style(s), colors must be readily available
• • Allow for a tag line – must stand alone but graphically lend itself to possible tag line addition
• 2. The Logo Message Goal: (design should convey/reflect what the Lee Highway Alliance represents and what it stands for…)
• • A linear corridor - 4.6 mile commercial corridor - a main street with mixed-use (retail /residential) neighborhoods and local activity “centers” – full of vitality and community vibe.
• • Forward-Thinking Community Advocate - Innovative, educational, new ideas, visionary design, planning, and architecture to improve the community economic vitality, alongside improved technology, transit and walkability, bicycles, re-purposed preservation, sustainability.
• • An alliance of stakeholders/volunteers -made up of neighborhoods, land owners, businesses, other non-profit groups, universities, and Arlington County
• • Welcoming and inclusive - Great quality of life for all

Nice to have

• 1. Logo graphic and text goals:
• • Recognizable– unique and easily recognized at any scale, must incorporate a
• graphic and text: Lee Highway Alliance and acronym LHA.
• • Contemporary Think Forward Graphics - Express vitality, contemporary colors and look
• • Flexible use – sizeable and legible at various scales: letterhead, media, banners etc. in both, color and grey scale
• • Readily printable - font style(s), colors must be readily available
• • Allow for a tag line – must stand alone but graphically lend itself to possible tag line addition
• 2. The Logo Message Goal: (design should convey/reflect what the Lee Highway Alliance represents and what it stands for…)
• • A linear corridor - 4.6 mile commercial corridor - a main street with mixed-use (retail /residential) neighborhoods and local activity “centers” – full of vitality and community vibe.
• • Forward-Thinking Community Advocate - Innovative, educational, new ideas, visionary design, planning, and architecture to improve the community economic vitality, alongside improved technology, transit and walkability, bicycles, re-purposed preservation, sustainability.
• • An alliance of stakeholders/volunteers -made up of neighborhoods, land owners, businesses, other non-profit groups, universities, and Arlington County
• • Welcoming and inclusive - Great quality of life for all
• PLEASE REVIEW OUR WEBSITE WWW.LEEHIGHWAYALLIANCE.COM

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Files

Download all files - 1.9 MB