LOGO for advertisement agency / video & photo production

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This customer received 111 logo designs from 29 designers. They chose this logo design from tautlegand as the winning design.
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Logo Design Brief
We are a creative brand development production agency. Our core business is creative brand development, for which we use high standard cinematic video & photo production. Company is named StepInside.
We do everything; starting with the creative concept and strategy, to video / photo shooting and then finalising it in the postproduction.
Content we produce is mainly used for advertisement (TV commercials, digital advertisement campaigns, website use,..), but we are also doing fashion photo shoots and music videos.
We also do separate postproduction services (photoshop, colorgrading, editing,..)
Our guideline follows THINKINNG OUT OF FRAME. We would like to point out the following elements:
- creativity,
Contrast between PROFESSIONALISM and CREATIVITY would be transcended through the lettering.
We would like that in the logo would be presented contrast between limited and unlimited mode of creative thinking.
COLOR SCHEME is orange (main color), grey and white. If you have a good idea you can also use just orange and grey/white color.
Inovativness, progress and development should be expresed by at least one or few letters from logo which point-out diversity.
One of the options for a logo needs to include our companys services in the following words (small font) : Creative production agency
We need all the standard files, including the .AI file, which will be the most important to us.
Further cooperation on other projects for product design possible.
We would like to thank you for being a part of our story,
Sincerely,
StepInside Team
Target Market(s)
B2B : advertisement agencies, TV, fashion agencies, startup companies, interesting product companies, sports brands,.....
Industry/Entity Type
Film Production
Logo Text
StepInside
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Look has to reflect PROFESSIONALISM and CREATIVITY.
- We need an ICON and a LETTERING ( see below in the attachment ).
- FONT has to be modern and elegant.
- Color scheme : orange (main color), grey and white. If you have a good idea you can also use just orange and grey/white.
- Element, which transcends THINKING OUT OF FRAME.
- Other words describing our company are : development, branding, progress, futuristic, high-end, storytelling, visual
Nice to have
- WE ARE ON A LOOKOUT FOR A REALLY UNIQUE AND DETAILED ICON!
- One of the options for a logo needs to include our companys services in the following words (small font) : Creative production agency
- We would like to include a trick with one or few of the letters letter (see the upload pictures - letter N).
Should not have
- MINIMALISTIC DESIGN