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Creative logo needed for academia related life/academic coaching company
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This customer received 134 logo designs from 64 designers. They chose this logo design from alam ~ as the winning design.
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C$150
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134 designs
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64 designers
Logo Design Brief
I need a logo for a life/academic career coaching company that serves university professors and graduate students. The logo should convey feelings of inspiration, bright future, positive outlook on life, motivation, as well as academic success, and being a scholar. I would like it to reflect the inspirational/creative side of research and academia (and life). I am looking for something truly creative and something with finesse, and not something that looks like a cookie-cutter logo that came out of any old logo making program. Please see attached logos that I find visually appealing to get a better idea for my taste.
Updates
Hi everyone!
Thank you very much for your interest in this project. I am very impressed with all the submissions. Some general things I am noticing for what I like, as I look at the submissions (because I didn't have much of a clue what I was going for at the beginning and maybe the brief was not very clear), are as follows:
-I seem to prefer logos with milder, more rounded edges as opposed to those with sharp edges and corners.
-I seem to prefer logos with "inspirational and motivational" colors, only dark blue and only black logos look a bit too serious for what I have in mind.
-I seem to like logos that focus on the inspirational aspect, rather than the academic aspect, so I am trying to steer clear from only a cap, or a book, or a pen, etc.
-The overall idea is this is a coaching company that helps people realize their dreams, and helps them become their best selves in academia.
I hope this helps and provides a bit more clarification and please feel free to resubmit. I have been incredibly busy and have not been able to provide individual feedback for anyone yet, so if you haven't heard from me, please do not think you're not being considered. I will get back to you real soon.
Thanks once again for all your hard work.
Added Saturday, June 2, 2018
Low design quality
Low designer entries
Target Market(s)
Academics, university professors, master's and PhD students
Industry/Entity Type
Life Coaching
Logo Text
Inspired Academic
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Softer/rounded edges, a logo that coveys the feelings of happiness and great potential for academics. Something elegant looking.
Nice to have
- The two words could be styled differently to convey different emotions but they should look coherent and "clean" when side-by-side. Ideally, the logo would contain both text (Inspired Academic) and a "symbol" to go with it, unless the text itself can be made into something that resembles a symbol. I would rather the text stand out more than the symbol. Inspired could be written in cursive or some sort of paint brush font, whereas Academic could be written with a serif font or some other font traditionally used in academia (just an idea). I also like the idea of some sort of head with great ideas popping out of it, basically an inspired, creative academic person. I like things like an old book shelf covered with vines, or anything that symbolizes things that are old, wise, and/or traditional- not necessarily something that can be worked into the logo, but just an imagery to give you an idea of the things I like. The most important thing for me is for the logo to convey inspiration/happiness in an academic setting, with the emphasis being on inspiration rather than academics.
Should not have
- A cartoonish or retro look. A very serious corporate look. A cap, pencil, book, or anything too academic, unless it looks really elegant, creative, and inspirational (by all means use them if you can make something elegant with any of these.) I am not a fan of the colors blue and green for this project, however, if they're softer pastel tones, they might work. Please do not submit the same logo multiple times. Thank you for your time and effort.
