• A$150

• 101 designs

• 41 designers

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Logo Design Brief

We are an education company that provides Fitness Australia accredited Strength training courses for Personal Trainers Professional Development. Our courses are delivered as Face 2 Face workshops and online education.
We would describe ourselves in 5 words or less as “We create Super Coaches”
We want people to think our courses are a Game Changer for their training and business

Target Market(s)

Target market:

Our target audience are qualifies Personal Trainers.
Size: There are currently 28,000 total members enrolled with one of the governing bodies, Fitness Australia
19,422 of which are registered Personal Trainers with 5,731 listing Strength and Conditioning as their special skill.
58% are female (11,265)
48% are male (9,323)
34% of registered Personal Trainers are in NSW (6,603) where our business is currently located
Customer profile:
Our niche demographic is:
• Between 27 and 32 y/o
• Male and Female (48% male, 52% female)
• Has approx. 15-25 clients per week
• Earnings of approx. $60-70k
• Turnover $80-100k
• No children

Industry/Entity Type

Training

Logo Text

SuperCoaches

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Logo styles of interest

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Font styles to use

Other font styles liked:

• aileron, Arimo, Glacial Indifference

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo needs to be scalable, to be clean and clear even on something as small as a pen or instagram profile pic and remain as clean and clear if it were to be on a T-Shirt or a Billboard.
• We want simple font and simple design with no reference to literal/cartoon/outline images of weights/gyms/bodies within the logo. We would like the flexibility of it to work as a silhouette (on black background as well as white background)
• We want an EPS file
• We want the logo as a transparent file too (with no white background)
• To stay simple, we want the logo to be flat, not dimensional
• Colours to be used in the design as shown in the HEX code palette.

Nice to have

• We selected the ABSTRACT tick box below but it can easily be the WORDMARK LOGO AS WELL.

Should not have

• images or cartoon references to a gym, weights, a person training etc.
• It is not to be a character or emblem logo

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Files

Download all files - 8.6 MB