Social Media Influencer and #DataNerd needs a new look!
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This customer received 138 logo designs from 51 designers. They chose this logo design from lexipej as the winning design.
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InsightsGal is my social media handle that has morphed into my brand. I love bright colors (from chartreuse to neon pink to tangerine orange!). My style is kind of rocker-chick-meets-boardroom (think Pink the singer crossed with Tea Leoni). The "Insights" in the name originally came right from data analysis/market research insights, but has morphed into providing clients insights into how to better run their marketing and listen to the voice of their customer. I'm a hardcore data nerd! One idea I had was very basic with a lightbulb (for insight) with a scripty "InsightsGal" to the right of it...but I'd love some wild and crazy ideas that incorporate the theme of "ideas" "insights" "data" and "social media" www.insightsgal.com is my website with OLD branding. New design would be incorporated there and elsewhere across social. Pinterest design board: https://www.pinterest.com/InsightsGal/design-inspiration/. Did a snapshot attached to this brief - but see link above for FULL design board inspiration.
Target Market(s)
Market research companies, small to medium size businesses who need marketing help
Industry/Entity Type
Market Research
Logo Text
InsightsGal
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the name: "InsightsGal". Bright pops of color (or plays on monochromatic color too) - just note no wishy-washy pastels (see "should not haves below). iconography that denotes data, analysis, ideas. Lightbulb iconography, or sitting-in-lotus-position iconography (I think I prefer lightbulb and or data-y looking things). Love yellow/black/white color combo (see pInterest insipiraton board)
Should not have
- Comic Sans! :) No pastels, flowers, anything that's overly feminine.