Fleet Capital - Logo & Brand Identity Contest
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This customer received 8322 logo designs from 705 designers. They chose this logo design from alok bhopatkar as the winning design.
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Logo Design Brief
Update: 3/25 - We are picking a logo by Wednesday AM. Please submit your final logos! Thank you
Chris
Update: 2/28 - Checkout the new added image to let you guys know the direction we want to go.
Update: 2/11/2019 - Our website is nearing middle of completion and looking for the logo to be completed very soon. We would like to see some designs and icons that represent a road or "swoosh" as an icon to represent the "Fleet" in Fleet Capital.
We have updated the brief to help us further our icon and branding search.
Fleet Capital is an equipment finance company that fiances a majority of semi trucks and trailers, also not limited to heavy equipment and manufacturing equipment.
"Fleet" stands for the many areas of financing provided by our growing company. We are in search of logo icon ideas you may have that would define us as a top tier lender and finance company.
We are open to a logo icon look of: Modern, eagle, animal, custom shapes, custom icons etc.. We are having a tough time finding an icon to put in front of Fleet Capital that describes us as a corporate company.
These logos must be custom. NO STOCK LOGO ICONS!!!
Color pallets: I would like to stick with blue and green or blue and red color combinations
As we finish up this logo / branding contest we would like to see some different shapes or versions of a front icon that will represent our brand!
We are very close to picking a logo, please submit and good luck! Thank you
Target Market(s)
Target Market: Our target market will be Semi-Truck Tractor / Trailer financing but also Industrial Machinery and Heavy Equipment
Industry/Entity Type
Finance
Logo Text
Fleet Capital
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- "Fleet" stands for the many areas of financing provided by our growing company. We would like to see many modern logo icon ideas you may have that would define us as a top tier lender and finance company.
- These logos must be custom. NO STOCK LOGO ICONS!!!