Creative Alcoholic Beverage Package Design Needed!

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Packaging Design Brief

We need a packaging design for a new alcoholic beverage, including the brand name. Flavours will include Sangria and Margarita, and future line extensions as well. Package will be a box (see attached dieline and example of a competitive product) in a 3 liter format. The dimensions of the box need to match the dieline, but we can be creative on the printing of the box. The product inside will be of high-quality, so the design needs to match this

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Target Market(s)

25 to 40 year old, 70% female, 30% male


Colors

Designer to choose colors to be used in the design.


Look and feel

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Upmarket

Requirements
Must have
  • Be attractive, colourful, modern
  • clearly mention the flavour, and show the components of the flavour (Sangria : red wine and citrus) - Margarita (mexican inspiration, lime, etc.)
  • Have a clear "brand name" along with the flavours
  • Mention the quantity (3 liters), alcohol level : 10% alc./vol.

Files
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