• A$150

• 113 designs

• 38 designers

---

Logo Design Brief

SUMMMARY: We need a logo for a new company that sells socks. In the future the company will also sell other products like ties/scarves, all related to clothing, mostly for man, and apparel. The logo should not focus on socks only

PRODUCT: The products will be premium, high quality socks with elegant, classic style but sometimes with funny patterns (e.g. sushi, animals). The product is 100% manufactured in Italy and sold in Australia and international markets

SLOGAN (can be used, not required) the slogan will be "Socks and accessories for the urban gent", probably won't fit in the logo but if the designer will provide a version of the logo with the slogan also, it will be considered positively

COLORS: I'd prefer a logo max 2 colors. Black an white (or grey) would be preferable.

IDEAS: below some ideas that we came up with. They are not required, we are open to any idea, but if it helps any of them can be used (or combined):
- a thread line with a needle that make the words
- the silhouette (stylized and sketched) of a man with a tie
- a line that is also the skyline of a city (could be a thread line)
- could have a symbol that merges the initials (TUL) and is also a thread
- I have added some images that I think could be inspiring (just an idea, the final design can be completely different)

OVERALL STYLE: the final design should communicate elegance, style, modern look

Thanks for participating!

Target Market(s)

The target market is mainly men (I'd say 80%men-20%women), elegant but stylish. Typical customers could be (but not limited to) businessman/white collar with a suit and our socks with a funny pattern, but could be anyone with a good taste for clothing that needs a high quality accessory for his look.

Industry/Entity Type

Apparel Store

Logo Text

TheUrbanLook

---

Logo styles of interest

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• See description

Nice to have

• We would like to have a reference to Milan where the headquarter is, so (if the design is suitable) it would be good to have the word Milano (very small) in the logo, possibly a small reference to the italian flag (green white red colors)

Should not have

• Only reference to socks, too colorful

---

Files

Download all files - 0.2 MB