Design a new product for a successful cannabis company
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This customer received 19 packaging designs from 9 designers. They chose this packaging design from suzant as the winning design.
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Packaging Design Brief
We need a package design for a new brand. We are a large cannabis company near Seattle, USA. The name of the product is called the "Magna Carta". It is a pure cannabis oil extract that is used through a magnetic vaporizer cartridge. We need a graphic template designed that will be printed on a card and inserted into the plastic packaging. This project is design the overall concept, and we will add the required warnings on our end once a design is chosen.
Dimensions:
Width - 2.5625 inches
Height - 3.3125 inches
Viewing Window Width - .4375 inches
Viewing Window Height - 2.0 Inches
Distance from the bottom of the card to the viewing window- .4375 inches
Distance from the left side to the viewing window - 1.0625 inch
Distance from the right side to the viewing window - 1.0625 inch
Theme:
- We would like it to have some sort of Magna Carta historical feel. I attached the dimensions for size reference. Please extract that "MagnaCarta" text/font if possible. We really want to use that.
- You could use an old map from that region and time in history.
- Wiki link explaining the Magna Carta (https://en.wikipedia.org/wiki/Magna_Carta)
Additional Notes:
- There is an area where the physical cartridge will go. Feel free to extend the background into that area but please do not place any text there.
- There is a backside of this package that customers will see. We will place our warning text back there along with a product description. Please keep the back side clear of text but have it match whatever color scheme or background you do on the front side.
- I included an example of a competitor using the same package shape. That's what it will be printed on
Please reach out if you have questions or need clarification. I will be adding details as we go to help with the concept. Thank you!
Updates
Gathering more feedback
Target Market(s)
Cannabis oil users of all ages
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The same MagnaCarta text from the attached concert poster
- Must say "A magnetic vape cartridge."
Nice to have
- A historical feel by faintly using an 12th century English map as the background. Open to anything in order to achieve a classic feel.
Should not have
- Bright colors