• US$110

• 29 designs

• 12 designers

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T-shirt Design Brief

My company (Iron Savage Athletics) is looking to redesign and re-launch our brand. We're an apparel company focused on the fitness (and more specifically the powerlifting/CrossFit/strongman) industry. We're looking for a flagship shirt that can act as the basis for our entire line of apparel. We're looking for a shirt that speaks to our brand motto (Strength Through Struggle), and incorporates our brand logo (or even a variation of it).

THE IDEA BEHIND THE BRAND:
Strength Through Struggle. It means that no matter what life throws at you, you find a way to succeed. It means facing adversity in all forms and finding the strength to move forward. It's about staring down challenges in the gym, and in life, and pushing through them without hesitation. We want our customers to wear our apparel with pride, and feel like they can conquer anything.

WHAT WE LOVE:

We love old school.
We love the iron game and building strength.
We also love tattoo culture and timeless design
We love grit.

SOME BRANDS WE LOVE:
- HVIII Brand Goods
- Violent Gentlemen
- Apeman Strong
- Conquering Barbell
- Barbell Brigade
- The Iron Union

Target Market(s)

Powerlifters, CrossFitters, Strongmen, Fitness enthusiasts

Industry/Entity Type

Fitness

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - A bold and recognizable design
• - A forward, moderately aggressive feel
• - A look that feels as good in a gym as on the street
• - Timeless, old-school design
• - Incorporate the ISA Logo

Nice to have

• - Monochrome look (our customers buy primarily black/white designs, but not opposed to the right color design)

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Files

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