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Logo for macroeconomic think-tank
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This customer received 74 logo designs from 40 designers. They chose this logo design from designmind78 as the winning design.
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€190
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74 designs
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40 designers
Logo Design Brief
We need a logo design for a think tank in Sweden, called "Tillväxtbarometern" (thats an "a" with two dots), meaning "Growth Barometer". The think tank runs forums, seminars and publishes reports on macroeconomic trends and themes. It's been around since 1997, and the target audience consists of CEOs, CFOs and board members of large Swedish multinational companies. Although the subject matter is pretty "dry" and "serious", we would like to see designs that also focus on the method employed: dialogue and meetings, not just charts and sermons. Modern, but still conservative. The final design should communicate an institution, a network, and a global outlook.
Target Market(s)
CEOs, CFOs, board members of multinational companies; economists and business press
Logo Text
Tillväxtbarometern
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- One of the uploaded logos is of the company running the think tank (Blue Institute) - some kind of affiliation would be nice to have (e.g. colors), but it's not a must.
