• €190

• 239 designs

• 64 designers

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Logo Design Brief

Hi Guys,
I am a young entrepreneur from Switzerland, I started 4 years ago with a catering service called HomeGourmet (www.homegourmet.ch), and since then have opened 3 new brands in the Food and Beverage industry, and it is now time to create a group to house them all under one corporate roof, for which we need a new logo! Here is a breakdown of all four brands:

- HomeGourmet (catering) – www.homegourmet.ch
- HomeBistrot (company restaurants) – www.homebistrot.ch
- Le Rhino Féroce (events location & pop-up cocktail bar, website is still not up, but here is the latest version from the devs https://perchoir.collectiflab.top/ )
- Le Tribeca (gastronomic restaurant) - http://www.tribeca-lausanne.ch/

The new company will be called “Groupe Home” (French), and the website is underway. We will launch it at the end of May.

I was thinking we could re-use the font from the logos of HomeGourmet and HomeBistrot (Akzidentz-Grotesk BQ Condensed Medium) to spell “Groupe Home”, and find a cool way to differentiate it from the others. A friend suggested we put the two words on top of another and put a circle around them to make it look like a stamp, or a seal on an envelope, but that’s just one idea; please don’t rush to that idea, be creative!

Colors should be generally sober, although I am not against a dash here and there, and the general look must feel “professional yet hipsterish”, if that makes any sense?

The brand name is “Groupe Home”, and the baseline should read:
“Le Food & Beverage réinventé en Suisse Romande”.

There are actually 3 deliverables, but they’re very similar:
- Logo with the baseline
- Logo without the baseline
- Small version of the logo that just says “By Home”, that we will then apply to our other logos when necessary

I suggest you start by looking at our websites to get a general feel of what we’re about, and keep in mind that this is for a corporation, so it can’t be as “flashy” as the other logos and universes.

I look forward to seeing your creations, please don’t hesitate to ask me questions: this is a very important project for me (this is the logo I’ll have to live with for the rest of my life!) so I’ll try to make myself as available as possible.

Have a great day!

Vincent

Target Market(s)

Industry professionals, B2B Clients

Industry/Entity Type

Food Service

Logo Text

Groupe Home Le Food & Beverage réinventé en Suisse Romande

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Professional tone, yet reflective of our brands: the general look must feel “professional yet hipsterish”, if that makes any sense?

Nice to have

• The font used in our logos "HomeGourmet" and "HomeBistrot"; it's called Akzidentz and is provided in the files

Should not have

• Too many bright colours, or include the images of the brand's logo (squid, rhinoceros, cooking pot, etc...)

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Files

Download all files - 9.9 MB