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Loran Group logo design for business consulting agency
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This customer received 274 logo designs from 92 designers. They chose this logo design from cepet 2 as the winning design.
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US$150
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274 designs
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92 designers
Logo Design Brief
We need a new logo for a consulting company focused on helping large companies integrate sales and marketing processes and programs for more effective revenue generation. We work with businesses to create disciplined processes where they can follow the lead from first contact with the business, through all interactions (emails, attending trade shows, reading marketing materials) all the way to when they close the deal. This involved sales and marketing operations, marketing campaigns, sales tools, etc.
Loran is a nautical term, a system for long-range navigation - a type of compass to help ships determine their course. Our message with this name choice is to indicate to companies that we help them reach their big picture, long term goals of revenue generation by helping them navigate the processes and complexity of their sales and marketing environments.
The old logo is attached as a reference for where we started. We would like to evolve this into a sophisticated, modern design that hints at high tech.
Updates
Need a couple of days before selecting a winner
Target Market(s)
We work with sales and marketing executives at large companies - chief revenue officer, chief marketing officer, chief operating officer and CEO.
Industry/Entity Type
Business Consultant
Logo Text
Loran Group
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, simple design. Web friendly colors.
Nice to have
- Our old logo was a compass - we like the nautical theme and the idea of navigational tools. Our tag line is "connecting innovation with opportunity" - which doesn't have to be part of the logo but could be. Prefer blues in the color scheme but could consider other options - given the nautical element, blue just makes sense.
Should not have
- No pinks, reds or orange except as accent colors.