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Prestige financial services company needs an exclusive, intriguing logo

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by artculturz_sd on Tuesday, December 17, 2013

Hi,

I have not understood following information in must have section. I understand this is logo requirement and broker name will come only business card. Can you please explain for broker's name field you have mentioned ? Do you want business card design as well ?

"Must Have:
- A lockup of the logo (stamp, name and tagline) and the broker’s name (eg. Julio Labraga)."

by Project Owner on Tuesday, December 17, 2013

Hi,


Good question, let me explain.

The brokers who work for Capital Fusion are very experienced individuals who will have significant reputations (or personal brands, if you will). As we build the Capital Fusion brand, we will be leveraging the personal reputations of these individuals. For this reason, the name of an individual broker will often appear in lock-up with the logo - not just on business cards, but in other places as well.

For this reason, we need to be happy that the logo works well with a name attached to it. We realise this is not a ''typical'' requirement for a logo, but we definitely don''t want an actual business card designed at this stage.

Hope that clears it up - if not, please let me know.

Brett

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