• A$150

• 78 designs

• 23 designers

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Logo Design Brief

We need a logo to use on signs, stickers, tote bags and t-shirts for people who want to become a 'Friend of the Regent Honeyeater'. The Regent Honeyeater is a critically endangered bird in South Eastern Australia - there are estimated to be less than 500 remaining in the wild. We want to raise awareness around conservation issues and encourage people to take practical action to help save this iconic bird from extinction. The logo will go on property signs that will be a 450mm x 450mm triangle for rural landholders and a 250mm x 250mm triangle for town houses. These signs are a tangible way for people to show they support Regent Honeyeater conservation. The design needs to be bold so it stands out and is easily recognisable. It also needs to have a simple attractiveness that contributes to people feeling a sense of pride in displaying public support in this way. The signs could be similar to a road sign i.e. black print on yellow/orange background. The background should be a golden colour similar to that of the Regent Honeyeater's plumage - not too garish. It needs to contain an image of the Regent Honeyeater, which could either be realistic or stylised. We think a black image on a gold background would work well, with the yellow chest feathers gradually increasing and then blending with the background. We also want to be able to reverse the colours so we can use a gold print on black t-shirts and tote bags. The final design will be a simple yet effective tool to encourage people to publicly support Regent Honeyeater conservation.

Target Market(s)

Landholders, prospective supporters (volunteers or donors), local community

Industry/Entity Type

Environment

Logo Text

Friend of the Regent Honeyeater

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• An image/graphic of the Regent Honeyeater
• 'Friend of the Regent Honeyeater' text
• Logo enclosed in a diamond or triangle shape

Should not have

• A stylised bird graphic that does not look like a Regent Honeyeater. If stylised the graphic must bear some resemblance to a Regent Honeyeater.

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Files

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