• A$200

• 179 designs

• 65 designers

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Logo Design Brief

Two brothers need a logo for truck dealership that we are opening. We will be selling heavy vehicles/trucks and machinery.
We are currently torn between 2 designs we got off google images, these are not our designs. We would like to see the 2 put together, however, if this doesn’t work well, then we would be happy if each individual design is modified to stand out (avoid copyright) and house our company name. It’s also going to be near roadside so would need to be clear and identifiable as people drive past. We would then vote on the best design weather it is a mix of the 2, modified version of our inspiration we provided or even your best creation of your own.

Our company name is “Murray's Truck & Machinery Sales”

Colour choice is up to you.

The logo would go on a large metal sign and placed near roadside. Possibly 1000mm wide by 1500mm tall. It would also be for an Australian company, located in the country.

The first inspiration is from Murray’s tire and auto website https://murraystirebargains.com/
We like the retro style, the boldness of “Murray’s” and the slogan “family owned and operated” because we are also a family business.

The second inspiration is from https://www.murrayhalfmarathon.com/about-us
We like the bold solid “M” with its wings, strong brand symbol and it looks clean and professional. Not so keen on the stars though.

Mechanical parts optional, not sure if they have there place in the logo but up to you.
The machinery we sell could be anything from farming to mining equipment. example harvester to big dump trucks and excavators. Optional to include these in design.

Target Market(s)

farmers, anyone looking for a truck mostly tradespeople and small business.

Industry/Entity Type

Automotive

Logo Text

Murray's Truck & Machinery Sales

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• “family owned and operated”

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Files

Download all files - 2.7 MB