• A$150

• 102 designs

• 41 designers

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Logo Design Brief

B4Ugive. Where all charities are equal.

We need a logo design for a new online Charity directory called B4UGive.

B4ugive.com makes it easy for you to find the right charity that has the greatest impact for your donation.

We’ve reviewed the real impact of over 55,000 charities so that you can make the highest impact with your donation.

Within the directory, each charity is ranked by the impact it has within the community providing an unbiased search option to find the right cause for you. You can filter by impact, location, reach or type, in one place then compare your shortlisted results and contact the charities., saving you time, frustration or confusion.

Positioning:
B4UGive is the the "Trivago" of charities.

Keywords:
Simple, approachable, easy, authentic, ethical, transparent, trustworthy, fair.

Target Market(s)

1) Corporates wanting to find the right charity or cause for them to donate or support.
2) General public wanting to find the right charity or cause for them to donate or support.

Industry/Entity Type

Charity

Logo Text

B4UGive

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The name B4UGive
• The design must be simple, minimal and approachable.
• Love the boldness and simplicity of https://evolvewealth.co.uk/
• We are open to colour palettes yet
• Blue = Serene, trustworthy, inviting
• Green = Natural, stable, prosperous
• Yellow = Happy, friendly,
• https://www.creativebloq.com/web-design/12-colours-and-emotions-they-evoke-61515112
• Must work as
• 1) black and white
• 2) Colour on black
• 3) Colour on white

Nice to have

• Love the style guide, logo, colour pallette and fonts of https://www.wcs.org/
• https://screencast-o-matic.com/watch/cFhfh3b06R

Should not have

• Gradients

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Files

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