Psychometric Assessment Flyer/Brochure Makeover
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This customer received 38 flyer designs from 21 designers. They chose this flyer design from Daniel James as the winning design.
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SACS Consulting is an organisational psychology and human resource management consulting firm based in Melbourne, Australia (www.sacsconsult.com.au). We offer a range of organisational development and executive recruitment services, however the largest part of our business is our online psychometric assessments portal, which is currently used by hundreds of organisations Australia wide as part of their recruitment process.
We are seeking assistance with the redevelopment of an existing 2-page (1 x A4 page double sided) brochure/flyer to make it more impactful. The main purpose of the brochure is to increase sales revenue in our assessments area. We believe that part of the path to increasing/generating revenue is going to be caused by enquiries made to the business as a result of reading this flyer.
Due to the complex nature of psychometric assessments, the content in this existing brochure attached needs to be simplified and easy to understand. Our target audience are businesses and organisations from a range of sectors (eg. not-for-profit/commercial/local & state government). Feel free if you just want to capture key points also.
Please note, we are not just seeking an aesthetic improvement to the brochure, we are seeking direction on the layout and content also.
Target Market(s)
HR Managers, Recruiters, CEO, General Manager, Mangers of private and not for profit organisations.
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Company logo (attached); colours are Dark Blue: R53 G67 B113, White: R255 G255 B 255. SACS Consulting also uses the following colours for corporate branding and communications:
- Dark Blue: R53 G67 B113 = Hex #354371
- Pink: R202 G48 B146 = Hex #CA3092
- Medium Blue: R80 G145 B205 = Hex #5091CD
- Yellow: R231, G166, B20 = Hex #E7A614
- Contact details as specified in attached flyer.