Rebrand Ekoterm - Servis with respect to brand’s history

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This customer received 252 logo designs from 95 designers. They chose this logo design from ESolz Technologies as the winning design.
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Logo Design Brief
We need logo for company founded in 1992. Our company manage heat source facilities. We need to say to our customer that we have a vision, that company is modern, focused on customer satisfaction but we still respect experiences we got from long company's history. We need to use logo on business cards, invoices, websites, t-shirts and cars. We need to print in black-white so logo should be recognisable also in BW print. We prefer new logo based on old logo with 3 arrows in circle (see attached). There should be highlighted company name "Ekoterm" and at bottom our company focus "Servis kotelen". We need really professional and serious looking logo. Thank you. We will offer winner with future cooperation.
Updates
Gathering more feedback
Target Market(s)
www.etservis.cz
Logo Text
Ekoterm - Servis kotelen
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- BW print version
- Registred trademark symbol
Nice to have
- 3 arrows in circle
- Simple - everybody should easy recognise us
- Memorable - keep it simple, functional, relevant
- Timeless - customers knows us under 3 arrows logo, respect a brand’s history
- should be able to work across a variety of mediums and applications
- Appropriate for skilled facility management company