A logo design project for JCY Steel Supplies (Basildon, UK)

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This customer received 94 logo designs from 46 designers. They chose this logo design from alvin_alson as the winning design.
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Tagline: Quality personal service
Colours: Royal blue (RAL5002), White
Please view our website www.jcysteel.com to see our business.
We are a well established family run Steel Stock holding and Trading business (essentially wholesale) of more than 50 years in the UK. We are looking to re-brand and would like a new logo to represent our business.
We buy large quantities on steel from steel mills and traders and distribute it in smaller quantities to our customers.
Our products include Steel sheet, tube and hollow sections in square, round and rectangles, as well as custom folded sections. We are able to cut and process all materials in house including saw cutting, mitring and production shearing.
We deliver our materials on a small fleet of our own vehicles daily in the east of England to London and the home county's.
Where possible I would like the design to be influenced by the following words: Friendly, personable, professional, competitive, knowledgeable, informed, skilled, practical, quality and trustworthy.
The design must work well both online, through social media and website, as well as offline through printed promotional materials. We may also use it for a stencil or brand for marking pallets although the design should not be compromised for this.
I do not like cartoon based, jokey designs and would like to keep it to maximum 3 colours. The logo should be clean and simple. I also like the idea of a unique / different font.
I have attached our current logo for your reference.
Thank you and I look forward to your designs.
Best regards -Adam
Updates
Need a couple of days before selecting a winner
Need a couple of days before selecting a winner
Target Market(s)
manufacturing company's, ductworkers, fabrication company's
Industry/Entity Type
Steel
Logo Text
JCY or JCY Steel Supplies
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- At least two colours Blue (RAL5002) and white
Nice to have
- We may also use it for a stencil or brand for marking pallets although the design should not be compromised for this.
Should not have
- I do not like cartoon based, jokey designs and would like to keep it to maximum 3 colours. The logo should be clean and simple. I also like the idea of a unique/different font.