Ultimate Windows company logo refresh

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This customer received 130 logo designs from 60 designers. They chose this logo design from alvinnavarra as the winning design.
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Logo Design Brief
New professional logo for existing company in Atlantic Canada serving medium to high end construction industry, as well as private homeowners. The current logo is about 15 years old and needs an update. Ideally we would keep a similar colour scheme.
Target Market(s)
High end residential construction market, builders, home owners, architects
Industry/Entity Type
Residential Construction
Logo Text
Ultimate - Windows, Doors, and More...
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo and text
Nice to have
- Similar colour scheme to existing logo (attached)