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Logo for new Tech company, expect feedback!
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This customer received 185 logo designs from 27 designers. They chose this logo design from M.Pirs as the winning design.
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US$220
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185 designs
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27 designers
Logo Design Brief
We are a technology company providing mobile computing solutions for the trucking industry. We are looking for something fresh, positive, inviting that will compliment the company that develops our hardware (See Omnitracs.com for their logo). The two logos will appear on marketing materials together. Please do not use a round icon it's matches too closely. I want the two logos to look good together but not match.
Updates
Please do not use a round icon/picture. It matches too much with the Omnitracs logo. I need the logos to compliment each other, not match too close.
Added Tuesday, December 17, 2013
I would like to see more submissions using Trupath Systems in the same line (like Design Crowd logo, or infusionsoft.com logo).
Added Tuesday, December 17, 2013
Project Deadline Extended
Reason: Waiting for a modification and voting by our team.
Added Thursday, December 19, 2013
Target Market(s)
The product we sell goes into large 18-wheeler trucks like Freightliner, Kenworth, Peterbilt, Volvo, Mack, etc. 95% of our buyers are Men.
Visit Omnitracs.com to see our partner that manufactures our product. We sell, service, install, and provide managed services for trucking companies that buy our product.
Industry/Entity Type
Marketing
Logo Text
Trupath Systems (or TruPath Systems)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must look good with/compliment the Omnitracs logo, see omnitracs.com. Please make sure they look good together but do not match too closely. Please look at the file attached of the tennis ball. Please incorporate this idea into your design. I included the round circle of balls to illustrate that I want the bouncing ball to get smaller as it goes from left to right. Thank you!
Nice to have
- I would like the logo to look like a trustworthy dependable brand, but not too intimidating to our fairly unsophisticated market.
I would like to see designs with some of the following ideas:
1) Trupath as the primary word, and Systems secondary/smaller
2) also with equal emphasis for both words Trupath and Systems
3) I'm flexible if it would be TruPath (with 2 capitol letters) or Trupath (single capital)
I like fresh modern colors like orange, lime green, sea blue, etc. I also like transparency/overlap of colors.
Should not have
- no truck, no separate round abstract/icon (but modifying the P in Trupath is ok), no road, no initials or use of a separate T, TP, or TPS.
