• US$200

• 55 designs

• 20 designers

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Logo Design Brief

Concept:
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Please visit testing website: test.hometec.cr (official one will be hometec.cr)
That's the website we need a logo for.

This will be an online store of electronic and home appliances on Costa Rica:

* smartphones (1rst priority product)
* tv screens (1rst priority product)
* tablets (2nd priority product)
* laptops (2nd priority product)
* refrigerators (3rd priority product)
* irons (4th 1rst priority product)

We want a logo that could combine fine with the current website look & feel. The original template's logo was the one found here:

http://ultimo.infortis-themes.com/demo/

As you may notice, we will be selling digital and electronic appliances, so it should look modern and digital.

Expected Usage:
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Although the main use of the logo will be on the website, we will also use this logo on printed invoices.

At first, we need an horizontal logo as main website's logo, and after that, a vertical version too.

Ideas
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I though about hinting "home", "tec" and ".cr" words, even when they are together, because "home" is for home appliances and "tec" for electronic products, and the ".cr" domain is important too to distinguish it from other websites with similar domain names.

It should follow modern web design trends, a nice typography and a related graphic.
I was inspired by these ideas:

* http://www.logomoose.com/logo-design/cell-world/ (liked graphic concept)
* http://justcreative.com/wp-content/uploads/2013/05/pharmsouth-logo.gif (liked background color of first or second word)

Target Market(s)

18-40 yrs old
people that buys on the web

Industry/Entity Type

Electronic

Logo Text

hometec.cr

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It's important to include ".cr" domain in logo since we want to differentiate from other similar sites like hometec.com.
  
  It should reflect that we sell digital or electronic stuff

Should not have

• We don't like logos with classic typographys, lots of shadows and bevels. We like simple but modern and trending.