• S$120

• 110 designs

• 48 designers

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Logo Design Brief

We need a new logo for a financial advisory firm based in Singapore called Ignite.

We provide lifestyle financial planning and investment management to expatriates living in Singapore. The expatriates are predominantly Northern Europeans, Americans and Australians who earn over USD250k per annum. Our clients are aged between 35-60, hold senior roles and have families.

Ignite is a different to other financial advisory firms targeting expats in the market. We focus on life first, finances second - we work on life planning and goal setting and only then move onto what you need to do with your money to reach these life goals. This helps clients feel more engaged and excited about their financial plans rather than just being told to put $x away per month. Most advisors do little or no financial planning - they just sell products that lock your money away for 10-20 years.

We are one the very few advisors firms who charge clients a fixed-fee rather than commission based. We focus on low-cost investing platforms and have very transparent fees and charges.

We are passionate about financial planning and firmly believe good financial planning can change your life. Our aim to is get our clients to feel the same way. We believe this spark of excitement exists within everyone - it just needs to be ignited.

Our corporate colours are
#FFB700 (a bright yellow)
#424342 (a dark grey)

Please don't change the colours.

Attached is a previous logo using a flame as a literal interpretation of 'Ignite'.
Font is Montserrat.

The final design should be convey trustworthiness, passion and sophistication. We look to inspire people to change the way they feel about financial planning - this is how we differentiate ourselves from our competition.

Target Market(s)

Expatriates are predominantly Northern Europeans, Americans and Australians who earn over USD250k per annum. Our clients are aged between 35-60, hold senior roles and have families. 50/50 male to female client ratio.

Industry/Entity Type

Financial

Logo Text

Ignite

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have the corporate colours:
• #FFB700 (a bright yellow)
• #424342 (a dark grey)
• Must use Montserrat font for 'Ignite'

Should not have

• Do not change the colours.
• Do not use any charts or graphs indicating an upwards trend.

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Files