Company Logo - Need new look for modern times
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This customer received 156 logo designs from 72 designers. They chose this logo design from Sujit Banerjee as the winning design.
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Logo Design Brief
Need a refresh of our current logo. We have a storefront and also manufacture tools. Please have a look at our website. http://www.eastsidesaw.com/ Here is some feedback from a family member in design:
Hey mom,
Few quick comments:
- I wouldn't Italicize, makes it look old school, but not in a cool retro way.
- Color - what do you want to stand out? The name or the services? If the name, then you'll want to leave EASTSIDESAW in red, if the services, then you'll want that blue. Depends if you want brand recognition or service offering recognition.
Tooling is an industry jargon for CNC Tooling
We want name recognition first
Service is second
We would like is contemporary
This is just a starting point
It needs to be easily legible from 100 feet away
Target Market(s)
Retail and Manufacturing
Industry/Entity Type
Manufacturing
Logo Text
eastside saw (tooling - manufacturing - sharpening)
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Can add more, looking for artists idea
Nice to have
- Can add more, looking for artists idea