Club Power Website Using Wordpress Jetpack CMS
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This customer received 26 web designs from 6 designers. They chose this web design from pb as the winning design.
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Web Design Brief
Design a responsive SEO enabled website using Wordpress theme. 7 Pages with content to be developed. Primarily a single page site using Wordpress, so seeking a string website developer with capable skills in native understanding of SEO.
Unique Value Proposition
Sports Clubs are built on passion, people and facilities. All the volunteering and dedication in the world is limited by the level of quality services and benefits that are available to member. Access to funds and lack of knowledge create a void that holds back Club growth and access to improved facilities. Improved facilities draw members and discretionary spend to clubs, but Clubs are challenged in easily delivering expensive facility upgrades. We solve that problem in a way that's easy to digest and meets all the things considered and many that have not been considered at all!
High Level Concept
Club Power seeks to solve a growing problem. How do clubs remain viable? How do clubs increase participation? How do clubs provide exceptional value for their members discretionary expenditure?
The heart of any solid sporting club is its people, volunteers all over the world, trying to make a difference.
Club Power was built to facilitate Club growth by providing state of the art facilities without any capital exposure, in fact by providing a shared revenue model that allows for additional facilities to be layered on top of existing ones. Linking in an energy transfer scheme from the excess energy released in peak, the model allows extension to Club Member Energy Offers which exponentially grows revenues and provides strong fiscal opportunity back to the club.
At the centre of Club power are Lights and Power which are a primary life blood of every club, particularly sports clubs offering training and coaching, like tennis, soccer, rugby lawn bowls, cricket and aussie rules to name a few
With energy bills reaching in excess of $10,000 per annum in many clubs, Club Power aims to facilitate an energy performance contract for sports clubs that provides new facilities without financial exposure and a profit share on asset placement. This makes decision making easier for volunteer committees
Problems in Clubs
Membership and Participation
Attracting members and ensuring they get appropriate bang for buck takes time, energy and resources. Members seek quality environments with structured sport and easy access to sport facilities at times that suit.
Funding of Capital Assets
Clubs have considerable expenditure in infrastructure to ensure high quality facilities are upgraded and maintained.
Managing The Club
Clubs have considerable expenditure in day to day costs and unpaid volunteers are needed to maintain membership numbers and ensure high quality facilities and available.
The Solution
COST NEUTRAL INFRASTRUCTURE
Assess Power Expenditure
Identify Facilities Improvements - Value Adds etc
Provide Best Outcome Funding Model (Off Grid), Future Asset Returns, Booking/Club Mgnt
Deploy and Maintain Assets, Lower Maintenance
NEXT GEN ENERGY RETAIL SPONSORSHIP
Recover VEET credits
Negotiate on Grid Sales
Develop Finance and Energy Rebates
Leverage Trading Mechanism
CLUB & MEMBER BENEFITS
Sponsor through Energy Purchase
Members Benefits in Offset Costs and Club Kickback
Giving Back drives the Club Improvement Plan and Income Generation + Carbon Neutral
Target Market(s)
Sports Clubs, Sports Club Committees, Local Councils looking to upgrade local club facilities
Coding
Coded - Design and coding required
Number of Pages Required
5+ page
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Responsive Design
- Must use Wordpress Jetpack for Delivery
- Target to use Theme with single page
- CMS for custom content additions
- Existing Domain
- Landing Pages
Nice to have
- https://www.tesla.com/en_AU/powerwall is an example of a site that displays characteristics
- Clean colour per logo and ability to expand easily using Wordpress
Should not have
- Hardcoded elements. CMS is a MUST HAVE