• S$120

• 81 designs

• 23 designers

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Logo Design Brief

'Unfussy Style' is a soon-to-be launched style/fashion blog which teaches women ages 28-40 how to style the clothing they already have and how to shop intentionally for what they don't. The brand personality is relaxed, uncomplicated, and accessible and should leave visitors feeling inspired, cool, and confident and ready to create their own personal style. The logo will be used in the site header and on business cards so should be scalable. For fonts, I am drawn to less ornate script fonts. For color, I would like to see examples using green, mustard yellows or greenish golds and orange/tans as the primary color (color pallettes below). The neutral colors will likely be grey and/or off white. I also like the idea of having a somewhat transparent watercolor element behind the words but am open to other elements or none at all.

Target Market(s)

women aged 28-40; Do not consider themselves fashionable/fashion is an afterthought; Still wants to project a professional/polished/put together image
Has disposable income, Is not brand conscious

Industry/Entity Type

Fashion

Logo Text

unfussy style

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• For color, I would like to see examples using green, mustard yellows or greenish golds and orange/tans as the primary color (color pallettes below). The neutral colors will likely be grey and/or off white.

Nice to have

• I also like the idea of having a somewhat transparent watercolor element behind the words but am open to other elements or none at all.

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Files

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