Michael's Heating & Air Conditioning expands into Construction/Home Remodeling

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This customer received 8 brochure designs from 4 designers. They chose this brochure design from Henry as the winning design.
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Brochure Design Brief
I need a flyer that can be handed out or inserted into a business envelope with out going mail introducing our customers to this new service we offer. I was thinking maybe a tri-fold piece. We want the flyer to highlight the quality of our work, tha we have been in business for over 25 years and that they can have a company to handle their home improvement needs that is reliable, trustworthy and provides superior service. Some of the new services are: Bathrooms, Kitchens, Roofing, Home Improvements, Handyman Services, Floors, Basements, Patios, Drywall, Painting, Siding, Windows, Decks, Pressure Washing, Fences, Closet Organizers, Water Proofing etc. Additional information can be found on our web site at www.michaelsair.com. I can be reached at 703-551-4328. We want some clip art and our logo on the brochure.
Target Market(s)
35 plus years old with a single family home medium or higher income
Industry/Entity Type
Home Improvement
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo change from Michael's Heating & Air Conditioning to Michael's Construction Services
I'm thinking we should put a title like "
Michael's Construction Services
then elsewhere put
Proudly serving you for over 25 years
this way we don't look like beginners when we give the brochure to new clients. Also somewhere we can put that no job is to large or to small. Talk about something like quality that you have come to expect or something like that. We offer Free Estimates. We can put call for a free in home estimate. We can mention satisfaction guaranteed.
Nice to have
- We accept visa, master card, AMX and Discover. Financing available.
Should not have
- I do not want to talk about being the lowest price.
I can be reached at 703-551-4328 if you have a question